3D Architectural Bar Restaurant Interiors for Product Visualisation
These life-size 3D visualisation images from a virtual bar & restaurant environment were created to showcase our client's products and allow complete creative control over a photoreal environment surrounding and showcasing the products.
Multiple visualisation projects benefitted from using this 3D space, creating good economy for the client. The installation and exhbition visualisations were carefully constructed to work with the typical eyelines of viewers and visitors, from both close and far positions. This virtual bar rendering was modelled to be printed at massive resolutions. In installation and exhibition the visual panels have the correct scale to serve as environments for actual physical products to be mounted to, drawing the visitors into the space, providing them lots of contextual information, and allowing them to interact with the products with an "in-situ" experience.
The installations transforming flat walls into life-size 3D spaces really benefit from careful scene modelling and texturing composition, also employing architectural visualisation and interior design skillsets. The scenes have to look great, but not upstage the products themselves, so careful lighting, reflections, shadows and materials are really important. It's also key to create resulting imagery that have the characteristics of photoreal renderings with a sense of depth and yet best balances the effects of being viewed from many different viewpoints as visitors first catch sight, approach and interact.
Life-size 3D visualisations requires huge resolutions, masses of detail when viewed up close, as well as a good composition from a far. In addition to those requirements this particular life-size project also needs to display the space where the product is installed. Areas under a bar are typically cramped, unlit and poorly accessible. 3D allows total freedom to make the virtual bar fit our use, rather than having to conform our project goals to a physical location. Physical locations rarely afford the flexibility to ground the product in it's environment, but 3D allows the scene to adapt to the product, presenting it 'center stage'.
Follow on projects included expanding the bar adding virtual product models to create glossy marketing, promotional and brochure imagery of the products installed into this bar restaurant scene. This is an example of well built 3D scenes being flexible for multiple use and re-uses.