A collection of photoreal 3D visualisations for products
A collection of our products graphics. Themed around laundry projects with visuals ranging from small web size formats, to animated videos, to glossy print renders for magazines, to enormous wall filling life-size 3D panels several meters high and many meters across printed at human-scale for viewers to walk upto.
Those life-size 3D environments are often rendered and printed at massive resolution for the purpose of filling entire walls of exhibition stands. Empty wall areas are carefully designed into the images to allow space for the mounting of physical products, screens and other material for exhibition goers to interact with. Used globally, multiple different massive resolution laundry layouts have been produced to suit different stand designs and installation needs in the United States, United Kingdom, Spain, Italy, Netherlands etc.
Product renderings for brochure and marketing material visualisations
Photoreal rendered3D models of physical products have a number of advantages over photoshoots when producing brochure and other marketing shots. The virtual photoshoot can be recreated and adapted for ongoing campaigns, again and again months and years later, without the large expenses of recreating a physical shoot setup, lighting and scenery. When the physical products are difficult to manage or come in many combinations, there are economies of edited repetition available to 3D rendering that aren't in the real world. It is very skilled labour to produce good 3D models and environments but the benefits are total control and infinite reuse of those models and environments, across all sorts of media and formats, often leading to cost savings in the long run.
Any camera angles and shot compositions are opened up with 3D renderings, including impossible transparencies, going inside the products and so on. Of course being able to bend or break all the physical rules in the virtual realm often includes seeing and marketing the products before any actual physical versions or prototypes have even come off a production line.