Briefing and pricing 3D projects
by Piers Chapman (comments: 0)
Every project is unique with it’s own special considerations, and each client has individual priorities. To receive either a quick estimate or a detailed quote that is relevant to your project, get in touch with us directly. Typically most projects sit somewhere between the cost of a new tablet and a new car.
When arriving at a budget it’s important for us to understand what you wish to display and to whom. A few things that generally lead to higher costs are producing animations with longer running times, producing larger resolution images, or more varied images, adding more detail, or more locations, adding characters or complex effects like explosions, water, fire and so on.
There are 2 angles for arriving at a relevant budget for your needs, requirement led or budget led.
When the requirements of the project are well known already, then we can discuss and prioritise the defined requirements of the project to establish how much budget is needed to meet each. Typically this can require more familiarity with 3D production processes on the part of the client. This doesn’t need to be a daunting process however, it’s just a way of finding out the objectives and relative importance of different options, and is best done over the phone/skype or face to face but IM or email works too. When we have quite clear ideas of what we need to create, then Moko3D can provide an itemised quote outlining various options and their associated costs. Often we can arrive at some informal / ballpark figures over the course of a phonecall.
A budget led approach is best suited when there is a rough idea of what is needed and a rough idea of budget already. We put some ballpark figures on the table and discuss the pros and cons of different routes of directing the budget to get maximum effect. Typically this approach requires less 3D knowledge on the part of the client, and allows us to give plenty of input on how to get the most for the kind of budget ranges under discussion.
We believe the best results come from good communications between all of the people involved including the creatives, and you won’t be redirected to an account or sales manager with Moko3D. With over 17 years experience not just executing but also briefing projects across a wide variety of applications and industries really helps.
Of course for our side we would wish to have the best budget possible, but more budget doesn’t really increase our profit. It’s not like retailing many mass manufactured products which have fixed production costs per unit and more budget might increase our margin, for us more budget simply means more time invested into this particular project, more can be done and with more attention to detail.
It’s always in Moko3D’s interests to make every project look the very best it possibly can for it’s budget whatever that may be, and offer all the advice and suggestions we can to reach that goal.
Some important points to consider when thinking about a brief are:
- Target Audience, who are you trying to reach?
- what should they learn?
- what should they feel?
- how do you want them to respond?
- approximates / exact running time/number of visuals
- creating the assets: what accuracy is needed and what data is available?
- overall look/style/quality
- what do we have to see?
- what’s flexible?
- are there particular things we have to avoid seeing?
- filling in the blanks, how much input/feedback during production is necessary/distracting for you?
Briefs really can vary widely on the 1 hand it can be a loose as “15 seconds, pacey, with rugby ball/s, there’ll be various live action footage underneath” on the otherhand it can be “12minutes footage multiple rooms architectural pre-vis walkthroughs, day and night lighting conditions, complete plans including lighting schematics to come, also all major furniture fixtures fittings and fabrics to come from interior designers, will need approvals right down to artwork choices for wall paintings”.
We’re happy accommodating either end of the spectrum, it’s always client driven. During the briefing stage we’ll assist you with specifying the area/s that matter most to you, and we’ll then fill in any/all of the blanks.
Having assets already available from previous projects can in many cases substantially reduce the costs of future projects together, a great deal of creation time can be saved.