Making Ideas Visible
At Moko3D, we use 3D to help projects be successful.
Good 3D is often about turning volumes of complex data, into simple yet elegant and exciting packages. 3D renderings can be used on tv, on the web, in films, on your phone, in games, in print, at presentations, at exhibitions, at installations/onsite and used both internally and externally for organisations and businesses.
When it’s done well people can quickly recognize, understand and get enthused and positively aligned with some very complex layered propositions. Your different audiences “see” what you want to say, right away.
Moko3D is an animation studio based in Brighton, specialising in computer 3D since 1995. Aswell as projects for open viewing, we do a fair amount of Non-Disclosure work for restricted audiences, primarily to help organisations and businesses to absorb, evaluate and disseminate sensitive internal information in a rapid and effective way.
See Designs Come Alive
These animations are part of a large project of many different visuals and animations for a major site development. Used initially for capturing investment, then internal decision making, design approvals and authorising funding/milestones, later externally for planning permissions, and then onto marketing uses including TV commercials, local news programme inserts, city billboards, site external displays, brochures and DVD’s for prospective buyers, businesses & inhabitants to the complex.
Visuals and animations can be great tools to aid effective decision making and planning, and then get others enthused about what you’re going to do. Web distribution makes these things increasingly easy to access, on the move, in meetings, in those unexpected conversations that crop up. Showing people something they can see & grasp right away can really help people get positively aligned to your project.
Complex Propositions as Easily Absorbed Video
An example of condensing a weighty and indepth technical report containing process advances & a potential new plant to utilise them into a 2minute video decision making tool for boardroom and stakeholders.
Storytelling & Atmosphere
Intro to a crime thriller.
Decision Making Solutions
Animation as a tool to resolve some very specific questions. The detailing was focused on the areas important to the task, making best use of the budget. The animations/visuals let client, architects and interior design all reach agreement, and the works could then proceed.
What's Right for Your Project?
Moko3D have been creating custom 3D content for our clients since 1995.
Experience is important. In a medium where absolutely everything is visually possible, what matters is a straightforward breakdown of what’s practical, what’s suited to your application, industry, message and most of all your target audience. What are the various options, how will they affect your project, how will your audience respond to them, what workload do they entail? We all want to arrive at the maximum impact for your budget and timescale.
Anything is Possible
We can change what we would normally see, go inside things to see how they work, see things from new perspectives, create things that haven’t existed for thousands of years, won’t exist for years to come, or will never exist, take the impractical and the impossible and convert it into something easier to relate to and understand. Moko3D generates virtual simulations, walkthroughs, animated products, characters and scenes, visualisations and special effects that can be edited, manipulated, viewed and rendered from all sorts of viewpoints, and combined with real world video & imagery with a level of fine control that only 3D provides.
A few examples include:
- Events impossible to get a camera to, like a news item of a mars probe landing
- Chemical, atomic, engineering, medical & biological processes that can only be simulated, not filmed
- Fleshing out history, transforming documentary footage of an underwater ruin to thousands of years ago before it was submerged
- Evaluating architectural & interior designs, compositing future architecture into existing site videos and photos, long before they physically exist
- Eye catching and entertaining program, commercial & music video segments, titles, and special effects
- Practical visual design solutions, evaluating multi-angle signal visibility issues for railway and road intersections
- Condensing a complex business restructuring plan into an accessible corporate video for all levels from shareholder to senior management
- Evocative and accessible marketing, design, brand identity, and decision making resources
The Results
Rendered images and animated videos can be output to, and combined with, any and all of:
- Consumer and Broadcast Formats, HD, DVD etc
- Editing/Compositing with Existing Footage in Multiple Formats
- Multi-channel (Alpha, UVW etc) Digital Output for External Editing/Compositing
- High Resolution Print Ready Formats
- Web-distribution and Site Content “Bandwidth Friendly” Formats
- Standalone & Interactive Presentation Materials via Web, DVD, USB whatever’s convenient for you
- Raw 3D Files & Texture Maps