Imagine physically redecorating the same room 30 times to refine what a hotel revamp should be beforehand? Imagine moving 60 sofa styles, each made in 80 fabric variations possible, to the photoshoot location! Just think of the army of men and vans you'd need to organise to move 4800 sofas! Then try and keep the lighting consistent across all those scene changes to make all the different shots for website, catalogue, and the marketing/hero shot images.

3D allows our clients to both make some very big savings, have far greater freedom to iterate designs cost effectively, and have more flexible materials where upcoming fabrics can be put into existing furniture styles, or new styles can be matched to existing fabrics.

Save money through efficiency while increasing sales at the same time, who can argue with that!